Awarded a grant from the Institute of Museum and Library Services to develop new exhibits, the Buffalo Audubon Society (which operates Beaver Meadow) wanted to identify a theme and sub-themes that would connect with the interests of visitors. My role was to lay the groundwork for other consultants who then developed exhibits and an outdoor nature play area. My scope of work included:
- A market analysis that incorporated interviews with staff and volunteers, surveys of site visitors and chapter members, and focus groups with both adults and children.
- Suggested themes and sub-themes that connected visitor interests, site resources, and the nature center’s mission and goals.